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Marketing: An Introduction (11th Edition)

Marketing: An Introduction (11th Edition)

by Gary Armstrong, Philip Kotler

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Marketing Management by Philip Kotler 11Th Edition ~ PowerPoint Presentation 1 12 Table 11 Demand States and Marketing Tasks 1 Negative demand A major part of the market dislikes the product and may even pay a price to avoid it—vaccinations dental work vasectomies and gallbladder operations for instance

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