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Services Marketing (6th Edition)

Services Marketing (6th Edition)

by Valerie Zeithaml, Mary Jo Bitner, Dwayne Gremler

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Binding: Hardcover
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Results Services Marketing (6th Edition)

Services Marketing Integrating Customer Focus Across the ~ Services Marketing Integrating Customer Focus Across the Firm Valarie A Zeithaml Mary Jo Bitner Dwayne Gremler on FREE shipping on qualifying offers Zeithamls Services Marketing introduces readers to the vital role that services play in the economy and its future Services dominate the advanced economies of the world

Services Marketing 6th Edition Christopher Lovelock ~ Services Marketing 6th Edition Christopher Lovelock Jochen Wirtz on FREE shipping on qualifying offers Significantly revised restructured and updated to reflect the challenges facing service managers in the 21st century

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