BOOK Public Relations: Strategies and Tactics (11th Edition)

Public Relations Strategies and Tactics 11th Edition ~ Clearly explains the basic concepts strategies and tactics of today’s public relations practice Public Relations Strategies and Tactics uses realworld case studies and examples to explain the basic concepts and theory behind modern public relations comprehensive text is grounded in scholarship and includes references to landmark studies and timehonored public relations

Strategic Planning for Public Relations ~ Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication

Marketing Management by Philip Kotler 11Th Edition ~ Marketing Management by Philip Kotler 11Th Edition authorSTREAM Presentation