BOOK Advertising & IMC: Principles and Practice, 10th Edition

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Advertising IMC Principles and Practice 11th Edition ~ For courses in introductory advertising Increase the relevancy and effectiveness of marketing communications Advertising IMC Principles and Practice presents the strategic use of communications to engage different types of consumers Covering advertising public relations direct marketing promotion and more Advertising IMC uses examples of awardwinning brand campaigns

Advertising Wikipedia ~ Advertising is a marketing communication that employs an openly sponsored nonpersonal message to promote or sell a product service or idea 465 Sponsors of advertising are typically businesses wishing to promote their products or services Advertising is differentiated from public relations in that an advertiser pays for and has control over the message

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